So-So Syndie Premiere for ‘Fear Factor’; Newsmags Score with Emmy Coverage

Sep 21, 2004  •  Post A Comment

NBC Universal’s launch of the reality hit “Fear Factor” debuted to decent but not amazing ratings in syndication on Monday, the same night its prime-time ratings dropped from last week’s performance.

The syndicated debut of the hour-long “Fear Factor” got a weighted metered market average of 1.2 rating and 3 share Monday, down 20 percent from its year-ago time period average of 1.5/3, according to Nielsen Media Research. “Fear Factor” was also down 14 percent from its lead-in of 1.4/3.

In New York on WWOR-TV at 4 p.m. (ET), “Fear Factor” brought in a 1.0/3, down 38 percent from the year-ago number but up 25 percent from its lead-in. In Los Angeles on KCOP-TV at 5 p.m. (PT), “Fear Factor” garnered a 1.5/3, up 36 percent from both a year ago and its lead-in.

In comparison, new comedy off-net “Malcolm in the Middle” scored a 1.9/4 on Monday, down 10 percent from its weekly average last week, when it debuted in syndication. “Girlfriends” got a 1.4/3, up 8 percent from its first week average of 1.3/3 in syndication.

In prime time, a new episode of “Fear Factor” debuted on NBC at 8 p.m. (ET), bringing in a 1.8 national rating in the adults 18 to 49 demographic, down 11 percent from last week.

Monday also featured extensive Emmy coverage among the entertainment newsmagazines. Paramount’s “Entertainment Tonight” was the genre leader with a 5.8/10. NBC Universal’s “Access Hollywood” came in with a 4.0/7, while King World’s “Inside Edition” scored a 3.7/9 and Telepictures’ “Extra” garnered a 3.3/7. “Entertainment tonight” spinoff “The Insider” got a 2.8/6, its highest number since its Sept. 13 debut.