Carney Steps Up at Sony Ad Sales

Oct 4, 2004  •  Post A Comment

Sony Pictures Television has put Amy Carney in charge of its advertiser sales operation, replacing Barbara “Bo” Argentino, a 10-year veteran at the studio who has been executive VP since 2000.

Ms. Argentino will direct a new ad sales initiative for SPT. The studio said details of Ms. Argentino’s new position will be announced shortly.

Ms. Carney joined SPT as senior VP, advertiser sales, from Univision, where she was VP, sales, for Univision Online.

“I’ve been working a lot internally with the group and streamlining a lot of our operations,” Ms. Carney said. The new post is “an opportunity for me now to work more directly with the advertising community, something I’m very excited about.”

Ms. Carney said the move came because of the new job for Ms. Argentino. The two worked closely together on the upfront, she said.

“We were very happy with this upfront,” Mr. Carney said. “The nice thing is I’m not coming into something that’s broken and needs to be fixed.”

Her priorities are to “spread the message that syndication works” and to grow the pool of advertisers using syndication.

Ms. Carney also plans to improve communications within the divisions at Sony. “We have a lot of opportunities to work within Sony as an overall operation and ultimately figure out how to work with the advertising community on that,” she said.

At Univision online, Ms. Carney launched the company’s online sales division and created the national sales and client services team. Before that, she served as general manager of Ticketmaster Online-Citysearch, general sales manager of WTVR-TV, Richmond, Va., and as VP, general sales manager, of Telerep.

Ms. Argentino joined the studio in 1994 from NBC, where she’d been an account executive. Previously, she was a network buyer at Grey Advertising and worked at LBS Communications and CBS Television Network sales.

“Bo’s experience on both the agency and the ad sales sides makes her uniquely qualified to lead our latest endeavor,” said Steve Mosko, president, SPT, in a statement. “She has excellent relationships throughout the advertising community, which are a huge asset to the company.”