Miller Signs Sponsorship Deal With Univision

Oct 8, 2004  •  Post A Comment

Miller Brewing Co. has signed a three-year, $100 million advertising and sponsorship deal with Univision Communications. The brewer is looking to grow its business among Hispanics and the deal calls for advertising on Univision’s broadcast and cable networks, TV stations, radio networks and stations, and Web site. The deal includes on-air ads, program sponsorships, product integration and public awareness vignettes.