ABC Picks up ‘Wife Swap’ for Full Season

Nov 1, 2004  •  Post A Comment

Andrea Wong, ABC Entertainment executive VP of alternative programming, specials and late-night, announced Monday that the network had picked up reality series “Wife Swap” for the full season of 22 episodes. Two of the 22 episodes airing are specials that are a twist to the original format of two families swapping wives — “Boss Swap,” in which two managers swap occupations and managerial styles, and “Husband Swap,” in which the husbands get to trade families and homes for two weeks.

“Wife Swap,” which airs Wednesdays at 10 p.m. (ET) against “Law & Order” on NBC and “CSI: NY” on CBS, has performed competitively, particularly among the adults 18 to 34 demographic.

The show first premiered in the United Kingdom in 2003, and has been sold as an acquisition or a format in more than 20 international territories.

“Wife Swap” is an RDF Media production. It was created by Stephen Lambert and is executive-produced by Mr. Lambert and Jenny Crowther of RDF Media and Michael Davies of Diplomatic. Wendy Roth is the co-executive producer.