CBS Continues to Lead Sweeps

Nov 22, 2004  •  Post A Comment

CBS maintained its No. 1 position in adults 18 to 49 and total viewers at the end of the second week of the November sweeps, but NBC, which had been tied with ABC for second place in the demo, pulled ahead by a tenth of a ratings point.

CBS averaged a 4.8 rating and 12 share in adults 18 to 49 from Nov. 4-17, according to Nielsen Media Research. That’s a 14 percent increase from the first two weeks of the November 2003 sweeps.

NBC scored a 4.1/11 in the demo for the first two weeks of sweeps, down 9 percent from last year. ABC was tied with NBC for the first week of November 2004 sweeps in the demo with a 4.1 but slipped to a 4.0/11 for its two-week average. ABC’s performance is still up 11 percent from its first-two-weeks sweeps average in November 2003.

Fox scored a 3.1/8 for November sweeps so far, unchanged from last year’s two-week performance. UPN and The WB are tied with a 1.6/4 in adults 18 to 49, with UPN up 7 percent year to year and The WB down 6 percent from last November.

In the second full week of sweeps CBS won the night of Thursday, Nov. 11, in the demo, thanks to its regular lineup and another nightly win for “CSI” (10.8/25).

Friday, Nov. 12, belonged to NBC and “Medical Investigation” (3.1/9), while ABC took Saturday night with a telecast of “Harry Potter and the Sorcerer’s Stone” (3.0/9).

On Sunday ABC’s lineup of “Extreme Makeover: Home Edition” and a telecast of “The American Music Awards” tied CBS’s lineup of newsmagazine “60 Minutes,” procedural drama “Cold Case” and miniseries “Category 6: Day of Destruction” (both 5.1/12).

CBS won Monday night with its comedy block and “CSI: Miami,” the highest-rated program of the night in the demo with an 8.4/20.

NBC beat CBS Tuesday night with its supersize 90-minute “The Biggest Loser” (4.5/12) and “Law & Order: SVU” (6.4/16), despite CBS’s premiere of the sixth installment of “Amazing Race” (5.0/12).

On Wednesday, Nov. 17, CBS took the night from a competitive ABC and its new performer “Lost” (6.8/18), thanks to the finale of “Category 6” (5.0/13) and “CSI: NY” (6.5/17).

CBS remains in first place for the sweeps in total viewers with 14.88 million. NBC’s has climbed to a second-place ranking with 10.93 million, edging past ABC’s 10.48 million. Fox has 7.07 million viewers for the November sweeps, followed by The WB (3.91 million) and UPN (3.89 million).

UPN saw the biggest growth year to year, up 6 percent among total viewers, with ABC up 5 percent. CBS and Fox were flat, while NBC was down 6 percent in viewers, and The WB was down 8 percent.

Among the adults 18 to 34 demographic, NBC leads the November sweeps with a 3.5/10, followed by CBS (3.4/10), ABC (3.3/10), Fox (3.2/9), The WB (1.8/5), and UPN (1.6/5). CBS is up 21 percent in adults 18 to 34 compared with last November’s sweeps, with ABC up 18 percent. Fox and UPN are both flat in the younger demo, while The WB is down 5 percent and NBC has dropped 8 percent.

The November sweeps concludes Dec. 1.