Hi-Def TV Finding Footing

Nov 29, 2004  •  Post A Comment

High-definition television sets are becoming more affordable and finding their way into more homes, according to the Leichtman Research Group.

The research firm’s second annual consumer study on HDTV found that 7 percent of homes had an HDTV set as of the end of the third quarter, nearly double last year’s penetration rate. And while the sets are primarily in high-income homes, the mean household income of an HDTV owner is now $80,000 per year, compared with more than $95,000 last year.

Still, many consumers are still confused about HDTV, including those who have an HD set. The report found that 65 percent of HDTV owners say they receive HD programming from their cable or satellite company, but industry data indicate the actual number of consumers receiving HD programming is half that number. The report also found that 20 percent of HDTV owners plan to buy another HDTV set in the next year.

The Consumer Electronics Association reported recently that September sales of digital TVs (the vast majority of which are HDTVs) rose 40 percent compared with a year ago. Sales for the first nine months of 2004 are up 71 percent compared with the same period last year.