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KNTV to Extend Reach in March

Nov 15, 2004  •  Post A Comment

San Francisco’s NBC-owned KNTV will finally be able to restore service to the 400,000 people in the Bay Area who had not been to watch the channel for the last three years. When KNTV jumped from serving the Monterey/Salinas designated market area to the San Francisco DMA, it was able to reach most, but not all, of the viewing area with its signal. In March, the station plans to install a new transmitter that will allow it to reach the entire DMA. The transmitter is the final piece of the puzzle in KNTV’s plan to make its mark in the San Francisco market, since it became the NBC affiliate three years ago during one of the most significant affiliation changes in recent memory. Later this month, it will move into a new facility boasting the latest digital equipment. The station has steadily climbed in news ratings for the last few years.



KCNC Draws 2,500 for Election Webcast



Viacom-owned CBS station KCNC-TV in Denver made a bold move when it decided to produce an entirely separate election-night newscast for the Web Nov. 2. KCNC Station Manager Angie Kucharski said about 2,500 people watched the election-night Webcast that included 3 %BD; hours of live local coverage for the Internet, including live updates of election results and a chat room where participants could share their views. Ms. Kucharski said nearly 200 Web viewers from Denver to Indiana and Michigan wrote into the Web chat to share their comments. “We even had a deployed American soldier write in from South Korea who was interested in what the future for America’s military would be if [Sen. John] Kerry were to be elected,” she said. The Webcast was anchored by KCNC’s Scott Sander and included panel discussions on Iraq, diversity in America and its effect on politics, and the chance of a nationwide standardized voting procedure, as well as conversations about Colorado’s local amendments. The show even featured an exclusive interview with outgoing Colorado Republican Sen. Ben “Nighthorse” Campbell about his political aspirations.



KPIX Launches Localized 60 Minutes



“60 Minutes” has hit the road, been sliced in half and turned local. On Sunday, Nov. 14, in the half-hour time slot preceding the network newsmagazine, Viacom-owned CBS station KPIX-TV in San Francisco was slated to debut “30 Minutes Bay Area,” a “60 Minutes”-like show for local stations. Though Viacom has no set plans to introduce the local newsmagazine to other markets, it’s expected to find a home on other Viacom-owned CBS affiliates around the country, tailored for each market. The show will air quarterly on KPIX, where “60 Minutes” architect Don Hewitt serves as the consulting executive producer. The show will feature the familiar ticking clock and will end with commentary, a la its progenitor. The three stories in the premiere episode include an examination of Ford Motor Co.’s promises about environmental responsibility and its program with the city of San Francisco; a look at Isolagen, a tissue engineering drug that uses one’s own skin cells to grow body parts or repair injuries; and a profile of HRJ Capital, one of the fastest-growing investment companies in Silicon Valley, that’s run by former San Francisco 49ers. KPIX has been steadily growing its news presence in San Francisco over the last few years, and that work has paid off in increased ratings and a year of consecutive ratings wins for its late newscast at 11 p.m.



Atlanta’s WGCL Has Launched Afternoon News



Atlanta’s CBS affiliate WGCL-TV, a Meredith station, introduced a 4 p.m. local newscast earlier this month. The station said it’s the market’s only newscast at that time. As part of the schedule change, WGCL has moved “Ellen” to 5 p.m., with the news following at 6 p.m. Sandwiching syndicated fare between a late afternoon and an early evening newscast has become more common over the last year.



WHAS Offers New Online Ad Tools



Belo’s WHAS-TV in Louisville, Ky., an ABC station, late last month introduced a new self-service advertising tool. AdCenter allows businesses to create and place their own online ads, including rich media display ads and geographically targeted ones on the WHAS11.com Web site or a network of 24 other local news and information sites within the Belo Interactive network. Advertisers can also pay securely online for the ads and monitor the results of their campaign.



BCFM Names Chubb a Preferred Provider



The Broadcast Cable Financial Management Association named the Chubb Group of Insurance Companies as the preferred property and casualty insurance provider for BCFM members. That means BCFM members can purchase property insurance protection on a replacement-cost basis for towers and antennas, mobile broadcasting equipment, media libraries, telephone equipment and other property.