Many Syndies Rise in First Full Week of Sweeps

Nov 24, 2004  •  Post A Comment

The week ended Nov. 14 was a good one for a number of syndicated shows, thanks in part to stations getting up to speed for the first full week of the November sweeps.

Among rookie strips, Paramount’s “The Insider” continued to strengthen, hitting a 2.8 national household rating, according to Nielsen Media research. It was up 4 percent from the previous week, giving “Insider” a new series high, the third time the show has hit that mark in the past five weeks. “The Insider” was ranked third in the ratings among newsmagazines, outperforming “Access Hollywood” (2.7, its own new season high), “Extra” (2.4) and “Celebrity Justice” (1.1). But “Insider” did not beat its parent show, “Entertainment Tonight” (5.5, a new season high), or “Inside Edition” (3.7).

NBC Universal’s “The Jane Pauley Show” was down 6 percent for the week to a 1.5, the only rookie show to decline, while Buena Vista’s “The Tony Danza Show” was up 8 percent to a 1.4, a series high. Twentieth’s “Ambush Makeover” (1.1) and Telepictures’ “The Larry Elder Show” (0.8) were both unchanged. Both of Sony’s first-season offerings were up: “Pat Croce: Moving In” grew 17 percent from the previous week to a 1.7, while “Life & Style” was up 25 percent to 0.5.

New off-net fare also saw some growth. King World’s weekend run of “CSI” grew 18 percent from the previous week to hit a 5.9, a new series high. Twentieth’s “Malcolm in the Middle” was up 6 percent to a 3.4, a new series high, while NBC Universal’s “Fear Factor” grew 5 percent to a 2.0, also a series high. Twentieth’s “Yes, Dear” and Paramount’s “Girlfriends” each scored a 1.7. “Yes, Dear” was unchanged week to week, while “Girlfriends” grew 6 percent.

King World’s “Wheel of Fortune” remained the top show of the week with a 9.6, followed by fellow King World shows “The Oprah Winfrey Show” (8.6) and “Jeopardy!” (8.4).