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Political Ad Spending in Top Markets Surges

Nov 24, 2004  •  Post A Comment

Political candidates, parties and independent groups spent a record $1.6 billion for TV ads this year in the nation’s 100 largest media markets, more than twice the amount spent in those markets during the 2000 presidential campaign, according to the Alliance for Better Campaigns.

The advertising provided “an enormous election-year windfall for broadcasters,” said Meredith McGehee, alliance president, in a statement.

The alliance, which based its study on Campaign Media Analysis Group data, said $771 million was spent on political advertising in the top 100 markets in 2000. The alliance also said cable’s slice of the political spending pie this year totaled $64.5 million in the top 100 markets.