NBC Debuts Digital Weather Channel in New York

Nov 15, 2004  •  Post A Comment

NBC Weather Plus, a 24-hour national-local weather channel developed as a 50-50 joint venture of NBC Universal and NBC affiliates, began its rollout Monday on WNBC-TV’s digital channel on the Time Warner Cable system in New York.

During the next 90 days the digital channel is scheduled to launch via broadcast and cable in 15 markets. In addition to the WNBC launch, the service will appear on the digital channels of Hearst-Argyle-owned WESH-TV in Orlando, Fla., KCRA-TV in Sacramento, Calif., and WXII-TV in Winston-Salem, N.C.; Belo-owned KING-TV in Seattle, KGW-TV in Portland, Ore., and WCNC-TV in Charlotte, N.C.; Post-Newsweek-owned WDIV-TV in Detroit and KPRC-TV in Houston; New York Times-owned KFOR-TV in Oklahoma City; and NBC-owned WRC-TV in Washington, KXAS-TV in Dallas-Fort Worth, WNCN-TV in Raleigh, N.C., WMAQ-TV in Chicago and WTVJ-TV in Miami-Fort Lauderdale.

The initial list of station groups-targeted to include all time zones, regions and geographies and to allow testing of technology-adds up to commitments that represent 50 percent of the country’s TV homes. The rest of NBC’s affiliates will be able to sign on in 2005.