Jeff Dellin, senior VP, research, NBC Universal Television Distribution, announced Monday Roy Restivo has been named VP, research, for the company.

In his new position Mr. Restivo will oversee NBC Universal Domestic Television Distribution’s national and local market sales research for the West Coast. He reports to Mr. Dellin.

Mr. Restivo previously served as senior director, research, NBC Universal Domestic Television Distribution. Previously he was director of research for NBC Enterprises. Before joining NBC Enterprises, he served as director of scheduling and operations at Playboy Entertainment Group. Mr. Restivo was also a senior research analyst for Carsey-Werner Distribution. He has also worked as a business and entertainment attorney.