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Veteran Syndie Shows See Ratings Grow

Nov 17, 2004  •  Post A Comment

Despite various pre-emptions brought on by the Nov. 2 elections, the strongest veteran syndicated strips continued to grow for the week ended Nov. 7, while the majority of rookies either remained flat or declined.

Among the new syndicated strips, Paramount’s “The Insider” held the top spot with its highest national household rating yet, a 2.7, according to Nielsen Media Research. That’s up 13 percent from its performance the previous week, and puts “The Insider” in the No. 3 position among the entertainment newsmagazines. Corporate sibling “Entertainment Tonight” was No. 1 in the genre with a 5.3, which matched its season high, followed by King World’s “Inside Edition” (3.4), which also matched its season high. “The Insider” outperformed “Access Hollywood” (2.5), “Extra” (2.4) and “Celebrity Justice” (1.1).

The only other strip up for the week was Buena Vista’s “The Tony Danza Show,” which grew 8 percent week to week to a 1.3, matching its season high.

Three first-season strips remained the same for the week: NBC Universal’s “The Jane Pauley Show” (1.6), which maintained its season high; Twentieth Television’s “Ambush Makeover” (1.1; and Telepictures’ “The Larry Elder Show” (0.8). Both of Sony’s new strips were down: “Pat Croce: Moving In” dropped 14 percent week to week to a 0.6, and “Life & Style” was down 20 percent to a 0.4, a new series low.

The leaders in two genres scored their season highs. King World’s talk leader “The Oprah Winfrey Show” grew 4 percent to a 7.9, while Paramount’s courtroom strip “Judge Judy” was up 4 percent to a 4.9.

All three of the top game shows scored season highs as well. Driven by contestant Ken Jennings reaching his $2.197 million milestone, the highest total winnings in game show history, King World’s “Jeopardy!” tied for the No. 1 show in all of syndication with a 9.3, up 7 percent from the previous week. “Wheel of Fortune,” which was up 4 percent, tied “Jeopardy!” for the top spot. Buena Vista’s “Who Wants to Be a Millionaire” hit a 3.5, up 6 percent from the previous week.

Among off-nets, King World’s “Everybody Loves Raymond” ruled the genre with a 6.8, up 3 percent to a season high. First-season off-nets also saw growth, including Twentieth’s “Malcolm in the Middle, which was up 3 percent to 3.2, “Twentieth’s “Yes Dear,” up 6 percent to a 1.7, and Paramount’s “Girlfriends,” up 7 percent to 1.6. NBC Universal’s “Fear Factor” remained unchanged with a 1.9.