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Brokaw’s Farewell Week Puts ‘Nightly News’ Atop Heap in Viewers

Dec 7, 2004  •  Post A Comment

The passing of the anchor baton from Tom Brokaw to Brian Williams made the week of Nov. 29-Dec. 3 a good one for “NBC Nightly News.” According to data from Nielsen Media Research, “Nightly” averaged 12.38 million viewers, compared with “ABC World News Tonight” (9.46 million) and “CBS Evening News” (7.71 million).

Viewing peaked at 15.36 million on Wednesday, Dec. 1, the night of Mr. Brokaw’s last newscast as anchor and managing editor.

For the week, “Nightly” was up 10 percent compared to the same week in 2003, while “World News” was down 11 percent and “CBS Evening News” was down 10 percent.

“Nightly” also continued to have a wide lead for the week among viewers 25 to 54, averaging a 3.5 rating in the category most important to news programmers, while “World News” averaged a 2.5 and “Evening News” averaged a 2.1 rating.