‘Early Show,’ More Magazine Creating Series

Dec 14, 2004  •  Post A Comment

CBS’s “The Early Show” and Meredith’s More magazine, which is aimed at 40-plus women, are collaborating on a monthly series, “Reach for More,” that will deal with issues featured in the magazine, from fashion and health to parenting and relationships. The series had its official start in late November and will start in earnest in January with “Early Show” anchor Rene Syler and More Editor in Chief Peggy Northrup attached to the segments.

“More’s readership mirrors one of the key demographics of morning television, women 25 to 54, and these segments will offer expert advice and tips on issues that are important to our audience,” said Michael Bass, senior executive producer of “The Early Show.”