Microsoft will sponsor two of Discovery Communications’ documentary programs under a partnership announced by the two companies today. Microsoft will sponsor the SilverDocs Film Festival and be presenting sponsor of “Discovery Docs” on Discovery Channel. Microsoft-sponsored vignettes promoting SilverDocs will appear on Discovery Channel and Discovery Times Channel. As part of the deal, Microsoft is also a presenting sponsor of “Discovery Times Screening Room,” a weekly series of films running with limited commercial interruption. The partnership also involves the interactive Discovery Times Screening Room site on Discovery.com.
Microsoft to Sponsor SilverDocs Festival, ‘Screening Room’
Dec 14, 2004 • Post A Comment