Microsoft to Sponsor SilverDocs Festival, ‘Screening Room’

Dec 14, 2004  •  Post A Comment

Microsoft will sponsor two of Discovery Communications’ documentary programs under a partnership announced by the two companies today. Microsoft will sponsor the SilverDocs Film Festival and be presenting sponsor of “Discovery Docs” on Discovery Channel. Microsoft-sponsored vignettes promoting SilverDocs will appear on Discovery Channel and Discovery Times Channel. As part of the deal, Microsoft is also a presenting sponsor of “Discovery Times Screening Room,” a weekly series of films running with limited commercial interruption. The partnership also involves the interactive Discovery Times Screening Room site on Discovery.com.