ESPN’s ‘3’ Draws Strong Ratings

Dec 14, 2004  •  Post A Comment

ESPN’s fourth original made-for-television movie, “3,” drew the network’s highest- movie rating ever in its Dec. 11 premiere. The film, about the life of NASCAR legend Dale Earnhardt, drew a 5 rating, representing 4 million households, and stands as the second-highest-rated movie on ad supported cable in 2004. “3” also posted ESPN’s highest movie rating among all key male demographics and was the most-viewed program on all of TV from 9-11 p.m. that day among men 18 to 34, 18 to 49 and 25 to 54.

Meanwhile, ABC Family delivered its highest-rated original movie in more than two years with the premiere of ‘Snow,” which drew a 2.8 household ratings, representing more than 4 million total viewers on Sunday. The movie ranked No. 2 Sunday evening among basic-cable programming.