Fox News on a Roll

Dec 6, 2004  •  Post A Comment

The Fox News Channel juggernaut continued to topple milestones in November, when for the third consecutive month the network’s prime-time lineup outdrew all of its cable news competitors combined. Eleven of Fox News’ shows outperformed CNN stalwart “Larry King Live.”

A busy news month that started with the re-election of President Bush led to an average of 2.18 million viewers in prime time for Fox, an increase of 70 percent from November 2003, according to Nielsen Media Research.

CNN averaged 982,000 viewers, up 15 percent year to year. MSNBC averaged 442,000 viewers, up 53 percent year to year. Meanwhile, CNN Headline News averaged 251,000 viewers in prime time, a year-to-year increase of 29 percent.

Despite the addition of “Late Night With Conan O’Brien” repeats (87,000 viewers) as a lead-in for prime time, CNBC’s evening lineup was up only 1 percent (to an average of 158,000 viewers) compared with a year ago. The canceled “Capital Report” had averaged 119,000 viewers in the time slot now occupied by “Late Night.”

Fox News led in total-day average for the month with 1.21 million viewers, followed by CNN (572,000), MSNBC (291,000) and CNN Headline News (237,000). CNBC, which dropped 27 percent to register the only year-to-year decrease across the total day, was last with 138,000.