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History Channel, New York City Enter Marketing Partnership

Dec 8, 2004  •  Post A Comment

The History Channel and New York City today entered a marketing partnership designed to boost tourism for the city and promote its historical heritage. History Channel will provide $15 million in advertising, $3.5 million for historic preservation and $1 million to create programming.

The channel becomes the sponsor of New York City’s Official History Center and will develop the History Channel of New York City Historical Tours. “The mission of the History Channel is to make the past come alive, and there is no place better than New York City to launch this unprecedented effort,” said History Channel USA President Dan Davids. “Through this new effort, we now have the opportunity to help showcase the city’s rich heritage while furthering our mission of enhancing historical education and encouraging historical preservation.”