NBC’s ‘Today’ Leads Morning News Shows

Dec 23, 2004  •  Post A Comment

There was little out of the ordinary in the morning show race the week of Dec. 13-19. According to data from Nielsen Media Research, NBC’s “Today” won the week with an average of 6.1 million viewers. ABC’s “Good Morning America” was second with 5.4 million viewers, followed by “The Early Show” on CBS with 3 million viewers.

Season-to-date, “Today” is outperforming “Good Morning America” in the news target demo of adults 25 to 54 by 721,000 (32 percent).

In other ratings news reported Thursday:

For the weekend of Dec. 18-19, NBC’s “Saturday Today” averaged 4.35 million viewers, easily beating ABC’s “Saturday GMA” (2.3 million viewers) and “CBS Saturday Early Show” (2.26 million viewers). “Sunday Today” delivered 3.88 million viewers, beating “Sunday GMA’s” 2.17 million viewers.

NBC’s “Meet the Press With Tim Russert” won the newsmaker show race Dec. 19 with an average of 4.27 million viewers. CBS’s “Face the Nation With Bob Schieffer” finished second with 3.26 million viewers, followed by ABC’s “This Week With George Stephanopoulos” (2.3 million viewers) and “Fox News Sunday” (1.65 million).