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A&E Restructures Ad Sales Operation

Jan 6, 2005  •  Post A Comment

A&E Television Networks said Thursday it has restructured its ad sales operation, creating three separate teams. Peter Olsen has joined the company to head the team that will sell History Channel and its digital offshoots History International and The History Channel en Espanol. Brian Granath will head the team responsible for A&E and Biography Channel and Robert Edney will spearhead a team specializing in new business development and new media. The three teams report to Mel Berning, executive VP of ad sales for A&E Television Networks. Mr. Berning said the changes will put more salespeople on the street and give them a simplified message to deliver to agencies and clients.

The new structure will put added focus on ad sales for the company’s digital networks, which have grown to 30 million-plus subs, making them more desirable to advertisers. Previously the business development team worked only for History Channel, which is now well established with advertisers.

A&ETN also named Michael Peretz VP of integrated ad sales and strategic partnerships.