‘Live With Regis and Kelly’ to Launch Car Promotion

Jan 11, 2005  •  Post A Comment

“Live With Regis and Kelly” is about to embark on its biggest promotion ever: giving away a 2005 Pontiac Montana SV6 Sport Van each weekday starting Tuesday, Feb. 1, through Feb. 28. Hosts Regis Philbin and Kelly Ripa announced the giveaway, said to be worth more than $1 million, Tuesday at the end of their hit syndicated show. “Live” will cover the taxes on the car for each of the winners, who also will have a chance to compete for add-ons that include XM Satellite Radio service, a maintenance contract and even a second SV6 Sport Van to give to a friend.

The contest, which largely coincides with the Feb. 3-to-March 2 sweeps ratings period, starts next Monday, when the first of five clues for the week will be given out on the air. Viewers can enter by writing all five clues on a postcard and mailing it to “Live” or by going to the show’s Web site. The clues will be given out throughout next week in skits featuring Mr. Philbin and Ms. Ripa.

“The Oprah Winfrey Show” started its season with a $7.7 million giveaway of 276 Pontiac G6’s to members of her studio audience.