PBS, Clear Channel Form Performance Production Deal

Jan 28, 2005  •  Post A Comment

PBS and Clear Channel Entertainment announced Friday a live touring partnership and television production deal. The agreement provides Clear Channel with a first right of refusal to mount live tours of performance shows produced for PBS stations’ membership pledge drives.

Additionally, it is anticipated that Clear Channel Entertainment Television will produce original fund-raising programs for PBS, which develops more than 40 shows per year for its pledge drives. The announcement was made jointly Friday by Joe Townley, president of Clear Channel Entertainment Television, and Gustavo Sagastume, VP of syndicated and fund-raising programming for PBS.

The live events will allow local PBS television stations to partner with Clear Channel to promote both the telecast and the live shows as fund-raising events.

The first incarnation of this new arrangement will be a concert tour of Celtic Woman, which will be the focus of PBS’s pledge drive in March 2005. Local PBS stations will promote ticket offerings for scheduled live engagements. Clear Channel plans to present 20 shows of Celtic Woman between July 8 and Aug. 7 in large theaters and amphitheaters.