Twentieth Television, Verizon Develop Two Direct-to-Mobile Series

Jan 26, 2005  •  Post A Comment

Twentieth Television and Verizon Wireless will bring two direct-to-mobile filmed series to Verizon’s cellular phone customers. The Jan. 24 announcement was from Bob Cook, president and chief operating officer of Twentieth Television; Lucy Hood, senior VP of content and marketing for News Corp., and John Stratton, VP and chief marketing officer for Verizon Wireless.

Under terms of the agreement, Twentieth Television will produce one-minute original episodes, or “mobisodes,” of the serial dramas “Love and Hate” and “The Sunset Hotel” (26 mobisodes of each series), designed specifically for V CAST, the new 3G multimedia wireless service from Verizon, and Vodafone’s 3G Live!

Verizon Wireless and Vodafone will distribute the serialized, live-action series to V CAST and 3G Live! customers.

Twentieth Television is also producing a dedicated promotional spot for each series, as well as an additional mobisode on the making of “The Sunset Hotel.”

“Love and Hate” cast members will work without a script and involve everyday people into their improvised performances and the series’ story line. “The Sunset Hotel” will be scripted.