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Talkers Gain While Access Shows Remain Flat

Feb 2, 2005  •  Post A Comment

With help from the Martin Luther King Jr. holiday and despite pre-emptions due to presidential inauguration coverage, most talk shows and other daytime strips saw gains for the week ended Jan. 23, while strips popular in access were either flat or down slightly in the ratings.

Three daytime strips hit highs, including Paramount’s “Judge Joe Brown,” which grew 8 percent from the previous week to a new season high household rating of 4.0, according to Nielsen Media Research. “Joe” also scored its best daily household rating in two years on Monday, Jan. 17, when the show hit a 4.5. Buena Vista’s Millionaire” also hit a new season high, mirroring “Joe” by growing 8 percent to a 4.0. That was “Millionaire’s” second season high in three weeks. NBC Universal’s “The Jane Pauley Show” hit a new series high, growing 6 percent week to week to a 1.8.

Among rookie talk strips, Buena Vista’s “The Tony Danza Show” grew 25 percent from the previous week to a 1.5, tying its series high. Twentieth’s “Ambush Makeover” also matched its series high of a 1.3, growing 30 percent week to week. Telepictures’ “The Larry Elder Show” grew 10 percent from the previous week to a 1.1, while Sony’s “Pat Croce: Moving In” dropped 14 percent from the previous week to a 0.6. Sony’s “Life & Style” was unchanged for the week with a 0.5.

Five of the top six talk strips saw growth, with genre leader “The Oprah Winfrey Show” from King World up 9 percent from the previous week to an 8.1. “Oprah” spinoff “Dr. Phil” grew 4 percent week to week to a 5.4, while Buena Vista’s “Live With Regis and Kelly” was up 8 percent to a 3.9. NBC Universal’s “Maury” was unchanged for the week with a 3.1, while Paramount’s “The Montel Williams Show” was up 12 percent week to week to a 2.8, tying its season high. Telepictures’ “The Ellen DeGeneres Show” grew 4 percent for the week to a 2.4. That was a 20 percent increase over its year-to-year performance, the highest for any talk strip.

Newsmagazines popular in access did not fare as well, with genre leader “Entertainment Tonight” down 2 percent for the week to a 5.7. King World’s “Inside Edition” was down 3 percent to a 3.6, while rookie strip and “ET” spinoff “The Insider” was unchanged at a 2.8. NBC Universal’s “Access Hollywood” was unchanged at a 2.7, while Telepictures’ “Extra” grew 4 percent for the week to a 2.4, and sister strip “Celebrity Justice” was unchanged with a 1.1. The two top-rated shows in syndication, King World’s “Wheel of Fortune” (10.1) and “Jeopardy!” (8.2), were both unchanged for the week.

Top-rated off-net strips fared better, with King World’s “Everybody Loves Raymond” growing 6 percent for the week to a 7.6. Sony’s “Seinfeld” grew 5 percent to a 6.5, while the “Seinfeld” weekend run grew 14 percent to match the strip rating of 6.5, a new season high.

Among the new off-network strips, Twentieth’s “Malcolm in the Middle” grew 6 percent for the week to a 3.7, a new syndicated high. Paramount’s “Girlfriends” also hit a new syndicated high, growing 13 percent for the week to a 1.8. NBC Universal’s “Fear Factor” and Paramount’s “Yes, Dear” were both unchanged with 1.9 ratings.

The sole rookie off-net weekly hour, King World’s “CSI,” grew 5 percent to a 6.5, a new syndicated high.