Logo Names Exec Team

Mar 14, 2005  •  Post A Comment

MTV’s gay-themed start-up network Logo announced several new executive appointments Monday.

Lisa Sherman has been named senior VP and general manager and will be responsible for the day-to-day network operations. Previously, Ms. Sherman worked for the ad conglomerate Interpublic Group of Cos. and before that Verizon Communications.

“Lisa is a tremendously creative executive whose management and marketing background gives her a strategic understanding of how best to connect with our audience,” said Logo President Brian Graden. “I can’t think of a better choice to help build and lead Logo toward success.”

Also: Eileen Opatut will serve as senior VP of original programming, Dave Mace will work as VP of development and Marc Leonard is VP of programming and scheduling.

Logo is scheduled to debut June 30.