MTV Announces Collaboration With Seventeen

Mar 28, 2005  •  Post A Comment

MTV on Monday announced a reality show collaboration with Seventeen magazine. “Project Seventeen” (working title) will document a search for “America’s Sweetheart,” a role model and spokesperson for the magazine. The series is slated to premiere in the fall and is produced by Lois Curren, Rod Aissa and Greg Johnston. Seventeen’s April issue, on newsstands now, carries an MTV theme.

“Since our viewers look to MTV for access and a behind-the-scenes perspective to the real world, we can’t wait to capture the drama and excitement of what it takes to be a Seventeen cover model,” said Ms. Curren, executive VP of series entertainment for MTV.