Shimmel Takes Senior VP Post at Nielsen

Mar 14, 2005  •  Post A Comment

Howard Shimmel has joined Nielsen Media Research as senior VP, client insights. He will be based in New York and report to Dave Thomas, senior VP of strategy and business development, and Paul Donato, senior VP and chief research officer.

Mr. Shimmel, who has more than 25 years of market and audience research experience, will take a leading role in driving Nielsen’s evaluation of the impact of major innovations, such as DVRs and commercial audience ratings, on the television marketplace and developing corresponding research agendas for Nielsen. In addition, he will work on methodological issues.

He joins Nielsen Media Research from America Online, where he was named VP of Market Research in 2001. Mr. Shimmel was president of Symmetrical Resources from 1997 to 2001. Before that, he was with MTV Networks as VP of audience research. He began his research career with Nielsen Media Research in 1979 as research manager.