Daylight Savings Makes for Weak Syndie Ratings

Apr 21, 2005  •  Post A Comment

Syndicated strips, especially shows in prime access and early fringe, saw declines for the week ended April 10, with the end of daylight savings and the beginning of lighter days.

Two of the top three off-network sitcoms hit new season lows, including the top-rated strip, King World’s “Everybody Loves Raymond,” which scored a 5.9 national household rating, according to Nielsen Media Research. That was down 13 percent for the week but still an 18 percent increase over its year-ago performance.

Sony’s “Seinfeld” was down both 2 percent for the week and for the year to a 5.5. The No.3 off-net strip, Warner Bros.’ “Friends,” dropped 6 percent for the week to hit a new season low of 4.9. “Friends” was also down 9 percent for the year.

All of the newsmagazines saw declines for the week, with the genre leader, Paramount’s “Entertainment Tonight, sliding 8 percent from last week to hit a 4.7. Despite being pre-empted in its primary run dues to NCAA basketball April 4 in nine markets, including three of the top five, “ET” was even with its performance last year.

The top-rated show in syndication, King World’s “Wheel of Fortune,” was down 11 percent for the week with an 8.3, still a 2 percent increase over its performance last year.

Daytime shows also suffered from a lackluster week of ratings. The leading talk strip, King World’s “The Oprah Winfrey Show,” dropped 12 percent for the week to a 6.4. On a year-to-year basis, “Oprah” was up 10 percent. One other talk show saw double-digit weekly declines; NBC Universal’s “Maury,” which dipped 10 percent for the week to a 2.6, a 13 percent decline over its year-ago performance.

The only talk strip up for the week was “Dr. Phil,” which grew 4 percent for the week to a 5.1, a 16 percent increase over last year.

The No. 1 court show, Paramount’s “Judge Judy,” dropped 4 percent for the week to a 4.7, a 2 percent increase year to year.

The week’s highest-rated weekly hour was King World’s off-network rookie “CSI,” which grew 4 percent for the week to a hit a 5.2.