Execs Start On-Demand Content Firm

Apr 11, 2005  •  Post A Comment

Two former TVN executives have linked up to create On Demand Media Group, an entity that will license content for and consult on new platforms such as video-on-demand, wireless, broadband and Internet protocol television.

Neil Goldberg and Beverly Doughty said that while they were at TVN, which packages and distributes content for VOD, they were approached by several content providers looking for alternative forums to distribute their fare. The pair decided to form ODMG to meet those needs.

Mr. Goldberg and Ms. Doughty view the on-demand world as much more expansive than VOD content on cable or telco as it exists today. They use on-demand in a broader sense to refer to the anytime, anywhere and on-any-device consumption of content.

The company has a dual purpose. ODMG has already licensed content, including movies, kids programming and foreign-language programming, primarily from linear networks and smaller niche channels. In addition, the firm advises on-demand platform providers on content development, business models and product development.

Some of ODMG’s clients include Silicon Valley-based Broad Line Media Corp., which will launch an IPTV service later this year that delivers to any TV on-demand content via broadband. The pair is also working with Hot Vision, a European VOD aggregator, to assist with VOD negotiations and in other areas. ODMG has contracted with a European cable operator too.

“It became very evident, especially after the [Consumer Electronics Show], that there was an opportunity for content for new platforms,” Ms. Doughty said. “There’s an explosive need for content for wireless, for IPTV, for traditional cable and for on-demand.”

The ODMG notion of on-demand also includes content that is streamed, broadcast or downloaded to digital devices such as cellphones and portable media centers. While Mr. Goldberg and Ms. Doughty will work on traditional VOD, Mr. Goldberg said the team is focused primarily on alternative distribution platforms.

At TVN Mr. Goldberg served as senior VP of programming, and he also worked at Warner Bros. Ms. Doughty was senior VP of marketing at TVN and also has worked at HBO.