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Study: NBC, Bravo Most Upscale Nets in Prime Time

Apr 18, 2005  •  Post A Comment

NBC is the most upscale broadcast network in prime time, according to a report released Monday by Steve Sternberg, executive VP and director of audience analysis at Magna Global. The report is based on adults 25 to 54 in the new category of households with incomes greater than $125,000 per year.

ABC was second. Bravo was the highest-ranked cable network, and was more upscale than NBC and ABC in prime time.

In his report, Mr. Sternberg indexed the ratings to the general population to rank individual sows. The most upscale shows, using his formula, were NBC’s “Apprentice 2,” NBC’s “Will & Grace,” NBC’s “Apprentice 3,” ABC’s “Desperate Housewives” and NBC’s West Wing.”