Sony, Tribune Broadcasting Form Production Partnership

May 4, 2005  •  Post A Comment

Tribune Broadcasting stations, Tribune Entertainment Co. and Sony Pictures Television have entered into an agreement to develop and produce first-run syndicated programs, the companies announced Wednesday. The venture will debut an as-yet unnamed daytime program on the Tribune stations in fall 2006.

“This agreement reflects our strategy of partnering with programmers to develop and produce projects specifically for Tribune television stations,” Pat Mullen, Tribune Broadcasting president, said in a release.

“We recognize that in this vertically integrated marketplace, succeeding in syndication requires a collaborative, targeted approach that meets the needs of stations,” John Weiser, president of distribution for Sony Pictures Television, said in the same release.

The announcement made no mention of Sony’s potential daytime talk strip with radio host Robin Quivers, which the company has been trying for six months to sell to stations.