Univision Profits Soars as Audience Grows

May 4, 2005  •  Post A Comment

Spanish-language broadcaster Univision Communications reported Wednesday that its profit and revenue surged during the first quarter thanks to strong audience growth at its broadcast and cable properties.

The Los Angeles-based company, which owns the Univision, TeleFutura and Galavision networks, saw its profit jump 41 percent in the quarter to $44.5 million, while revenue advanced 23 percent to $433 million. Much of the growth was a result of ratings gains at two of its three networks. Univision also has radio, music and Internet interests.

According to the company, Univision’s 18 to 34 and 18 to 49 prime-time audiences grew by 58 percent and 39 percent, respectively. In addition, Univision’s stations in Los Angeles, Houston, Fresno, Calif., and Bakersfield, Calif., were No. 1 in total viewers in their respective markets, even measured against English-language stations.

TeleFutura saw a slight decline in 18 to 49 total-day audience. Galavision reported audience growth of 27 percent among Hispanic adults 18 to 49. Combined, the three networks delivered revenue growth of more than 13 percent to $294.2 million.