Bodenheimer Receives Award at Promax&BDA

Jun 22, 2005  •  Post A Comment

Anne Sweeney, co chairman of Media Networks for The Walt Disney Co. and president of Disney-ABC Television Group, presented the Television Century Award to George Bodenheimer, president of ESPN and co-chairman of Disney’s Media Networks, at the opening of the Promax&BDA conference Tuesday in New York.

In comments, Mr. Bodenheimer stressed the importance of promotions such as ESPN’s 10-year-old “This is SportsCenter” campaign in building bonds with TV audiences.