Lawsuit Attacks Nielsen’s Monopoly Status

Jun 16, 2005  •  Post A Comment

A TV ratings company and an interactive content production company owned by Florida-based new media and real estate entrepreneur Frank Maggio filed a lawsuit Thursday that attacks the monopoly status of Nielsen Media Research.

The suit, filed by erinMedia and ReacTV, seeks, among other things, the immediate invalidation of Nielsen’s long-term, staggered contracts with clients. It also seeks to give Nielsen clients the ability to use other technologies and asks that Nielsen be prohibited from purchasing competitors.

Nielsen responded in a statement: “This frivolous complaint is completely unfounded. There is absolutely nothing about our contracts that prevents erinMedia or any other company from offering a ratings service, or that precludes our clients from using another service. We are very confident that this meritless lawsuit will fail.”

The suit was filed in U.S. District Court for the Middle District of Florida, Tampa Division.