Ad Effort Yields Deals for NBCU

Jul 11, 2005  •  Post A Comment

NBC Universal has closed branded entertainment deals with six advertisers for its shows “Starting Over” and “Your Total Health,” according to the company.

Chris Kager, executive VP of ad sales for NBC Universal Television Distribution, said the deals are the result of an effort that began during the Syndicated Networks Television Association’s conference in March to open its producers and talent to the advertising community.

“That really paid off,” Mr. Kager said.

Four of the advertisers made deals to be involved with “Starting Over,” and two went for “Your Total Health.” Mr. Kager declined to name the sponsors.

Mr. Kager said NBCU is about 90 percent done with its upfront sales. He said a lot of advertisers “who may not have been traditional daytime advertisers” have been coming into daytime.

He said daytime shows have been getting cost-per-thousand increases that range from 2 percent up to 5 percent and even 6 percent. Late-night and weekend shows were getting deals that called for flat CPMs to 2 percent increases.