Arbitron Reaches Goal of 2,100 People Meter System Recruits

Jul 12, 2005  •  Post A Comment

Arbitron announced Tuesday that it has reached its goal of recruiting 2,100 consumers, age 6 and older, to participate in the demonstration of its Portable People Meter system that was tested beginning in December 2004 in Houston with a sample of some 1,200 people.

“Arbitron went to Houston to demonstrate our ability to recruit a PPM panel in an ethnically diverse market and further demonstrate that Hispanic and Black/African-American consumers will participate in a PPM media panel. Our recruiting success was consistent across key ethnic and racial groups,” said Pierre Bouvard, president of Portable People Meters and International.