Court TV Rebrands

Jul 14, 2005  •  Post A Comment

Court TV is rebranding as Court TV Networks, splitting its schedule into separate daytime and evening identities.

The daytime brand will be Court TV News, consisting of legal analysis and coverage of ongoing trials. The prime-time brand remains Court TV, which will now use the tagline “Seriously Entertaining.” The evening version will continue to run series such as “Forensic Files” and “Psychic Detectives” and will introduce several new titles.

“This is the next logical step in our evolution as the brand leader in coverage of all aspects of our system of justice,” said Art Bell, president and chief operating officer of Court TV Networks. “Moreover, it recognizes the different interests and needs of our viewers and advertisers in further delineating our daytime schedule under the moniker Court TV News and our evening schedule of compelling investigation-related series and documentaries.”

The announcement was made at the semiannual Television Critics Association press tour at the Beverly Hilton in Los Angeles.

The new series include:

“The Takedown”: A reality series in which a reformed con artist tries to crack security systems.

“LA Forensics”: A nonfiction series looking at case files from one of the nation’s largest crime labs.

“Parco PI”: A docu-soap reality series following a family of New York private investigators.

“Las Vegas Law”: A reality series following a Vegas criminal defense attorney.

“Swag”: Based on a British series, “Swag” is a hidden-camera show in which people are tempted by unguarded valuables.

“Haunting Evidence”: A paranormal reality show in which a team investigates “haunted” crime scenes.