CTAM Notes

Jul 25, 2005  •  Post A Comment

Several announcements are expected during CTAM Summit 05, which runs July 24-26 in Philadelphia. Highlights follow.

ESPNHD, ESPN2HD Prepped for Busy August

On a backbone of 27 Little League World Series games, ESPNHD and ESPN2HD said they’ll have 61 telecasts in high definition in August, the most ever since ESPN2HD launched at the start of the year. Next month marks the first time ESPN will carry in HD the Little League World Series, a stalwart of the network for many summers, said Bryan Burns, VP of strategic business planning and development. The two networks will also carry in HD the Pilot Pen Tennis event, a precursor to the U.S. Open, and will test some new HD camera angles there. “With tennis, you always see it from the back,” Mr. Burns said. “We will put cameras in different places, as if you were sitting in the stadium in different places.” The August lineup will also include some Major League Baseball telecasts as well as National Football League preseason matchups.

Atlas on Demand Expands With C-Cor

Aquantive’s Atlas notched a partnership with VOD server maker C-Cor for its Atlas on Demand video-on-demand advertising campaign management software. That expands Atlas’s reach, since it’s in the process of incorporating the software into SeaChange’s VOD servers. Atlas aims to be platform-agnostic, meaning any operator can use its ad optimization software regardless of the VOD hardware it uses. The partnership will allow Atlas software to be used in more than 135 cable VOD markets in the United States. The software handles media planning and buying and trafficking of VOD ads.

E! Readies for Emmys Affiliate Campaign

E! said it’s already secured more than 200 cable systems representing more than 40 million cable subscribers for its new affiliate relations campaign in support of its upcoming Emmys coverage, one of the network’s signature events each year. The campaign, dubbed “2005 Emmy Extravaganza,” offers affiliates the chance to win one of five trips to the Emmys, which will be telecast Sept. 18 on CBS, if they agree to run at least 300 cross-channel spots from Aug. 28 through Sept. 18.

Expo Lands New Carriage

Expo Communications inked carriage deals with Charter and Mediacom for ExpoTV, an infomercial-based programming service. Charter will carry the video-on-demand service, while Mediacom will carry both VOD and linear.