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CTAM Summit 05: CTAM’s Digital Space Now Packs a Punch

Jul 25, 2005  •  Post A Comment

CTAM has earmarked a new media demo exhibit space at this year’s conference for 39 programmers, researchers and technologists to demonstrate the coolest tools and most progressive applications.

The participants are in the newly dubbed Digital Knockouts and Promoter’s Showcase areas; in past years the gee-whiz applications were housed in the new media lab. The net has been cast wider this year to include more research/customer relationship management companies that measure and target cable’s new tech-based products such as video-on-demand and interactive TV, said Char Beales, president and CEO of CTAM.

“We have expanded, and each participant has more space to showcase,” Ms. Beales said. CTAM widened the slate because cable operators had asked for more exposure to new products and services at the show.

The ensemble includes companies at the cutting edge of cable’s new applications, such as BIAP Systems, which is powering Time Warner’s companywide rollout of interactive services; interactive TV software company Ensequence, which has been used to create many ITV ads in the United Kingdom and is now gaining traction in the United States; and Rentrak, which has risen quickly in the new field of video-on-demand measurement, snagging deals with top cable operators such as Cablevision and Comcast.

Also on display will be VOD software and server vendors C-COR, SeaChange and Concurrent and set-top box stalwarts Motorola and Scientific-Atlanta. Comcast Media Center will have a spot; it’s become the operations center for Comcast’s vast VOD empire.

As interactive TV is finally rolling out in earnest this year, Digital Knockouts will be home to several ITV companies. That includes Navic Networks, which offers interactive TV technology and has created interactive ads for Cox and Time Warner systems that let viewers request more information. ICTV plans to showcase new features of its HeadendWare platform that delivers ITV content. Buzztime will display the latest in ITV games on the heels of an expansive new deal it inked earlier this month with DTI software to add 27 new games to the Buzztime library.

In VOD, Gotuit Media plans to demonstrate its advanced VOD navigation service that lets consumers directly access the parts of a VOD program they want to see most. Gotuit recently began deployment with Adelphia. Time Warner has already rolled out the service.

On the broadband side, Synacor will showcase its online platform, which allows operators to bundle premium online content from more than 30 providers into a private-label package of high-speed services. Synacor has landed recent deals with Charter and Adelphia for customized portals and premium content, such as Charter Music, which allows high-speed customers to stream live music to their computers.

Research companies include Inforte, TARGUSinfo, Data Partners and Teradata.

This year’s scheduled Digital Knockouts participants include: BIAP, Buzztime, C-COR, Comcast Media Center, Concurrent, Creative Labs, Data-Partners, Digeo, Ensequence, EuroNews, EWTN, Extend, GalleryPlayer, Gotuit, ICTV, IMMCO, Mediasurface, Motorola, Motorola/Ojo, Navic Networks, NCTI, Pioneer Digital, Rainbow Media on Demand, RCH Cable, RealNetworks, Renegade Productions, Ryno Cable, Scientific-Atlanta, SeaChange, Synacor, TargusInfo, Teradata, Terayon and TV Guide.

The Promoter’s Showcase features BigBand, Inforte, Maritz, Rentrak and Telcordia, along with Synacor, which will be in Digital Knockouts too.