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MTV Moving Into Poker

Jul 6, 2005  •  Post A Comment

MTV is getting into the poker business by forming an alliance with Myelin Media, the network said Wednesday.

Myelin publishes the interactive entertainment software for the Texas Hold ’em game “Stacked With Daniel Negreanu.” MTV and its MTV Games unit will work with Myelin to turn “Stacked” into a TV show that will run on some of the MTV networks, as well as a video game that will feature TV-type production values for Xbox, PlayStation 2 and PSP.

MTV will also work with Myelin to bring the game to other platforms, including cellphones and online. MTV will participate financially in a revenue sharing structure.

The game does not allow users to bet with real money.