NCTA Readies to Battle RBOCs for Video Business

Jul 26, 2005  •  Post A Comment

In an effort to blunt any efforts by the Regional Bell Operating Cos., the head of the National Cable & Telecommunications Association said Tuesday that the cable industry is girding for what is shaping up to be a huge fight as the Bells move ever closer to rolling out a video product.

“We need to tell our story,” was the message Tuesday from NCTA President and CEO Kyle McSlarrow to attendees of this week’s CTAM Summit in Philadelphia. “The Bells are arguing that we [the cable industry] are a monopoly, and that they are the new entrant.” It’s part of a grander plan to encourage regulators “to tie us down while [the Bells] cherry-pick” markets to which they deliver video services.

“If we’re not telling our story, plenty of people will,” he added.

Mr. McSlarrow said it will be important for the entire industry to “step back and think creatively” about the changing competitive landscape.

The comments come as the RBOCs spend billions in their latest attempt to deliver video services to customers and aggressively lobby state governments to ease some of the requirements for delivering video to residential customers, such as approvals from local jurisdictions.