Viacom, DirecTV Reach Carriage Agreement

Jul 20, 2005  •  Post A Comment

Media giant Viacom announced Wednesday that it has reached a long-term carriage agreement with satellite operator DirecTV that secures carriage of many of Viacom’s most popular broadcast and cable networks.

Financial terms were not disclosed, but the deal includes continued carriage of CBS, UPN, BET and the MTV Networks channels MTV, VH1, Nickelodeon, TV Land, Comedy Central, Spike TV, CMT, Noggin, MTV2, VH1 Classic, Nicktoons and MTV Espanol. The deal also includes Viacom’s owned-and-operated CBS and UPN stations in the relevant DirecTV markets.

The new pact builds upon recent agreements struck between the two companies. On June 30 DirecTV began carrying Viacom’s new gay-themed cable channel Logo as part of its Total Choice Plus video package and on July 12 it began airing MTV Desi as part of the satellite service’s HindiDirect programming package.