In a deal that marries interactive tools to video-on-demand content, interactive TV firm GoldPocket has partnered with VOD server maker Concurrent to allow two-way interactivity within VOD programs.

Through the deal, Concurrent will be able to offer its cable operator customers the chance to fire up interactive VOD content, essentially letting VOD viewers telescope from a VOD show to advertising, commerce or other content through hotspots, or clickable portions of the video.