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Light Summer Viewership Impacts Syndie Strips

Aug 10, 2005  •  Post A Comment

During what is traditionally one of the lowest-rated weeks of the year, a vast majority of the top syndicated strips were down or flat while the top first-run weekly hours saw gains. For the week ended July 31, Paramount’s “Entertainment Tonight Weekend” scored a 2.8 national household rating, according to Nielsen Media Research.

“ET Weekend” was up 12 percent over its ratings performance the previous week, and even with its performance the same week last year. The weekend edition of NBC Universal’s “Access Hollywood” grew 20 percent over the previous week and over last year to a 1.8, while MGM’s “Stargate: SG-1″grew 6 percent for the week to a 1.7 rating, a 15 percent decline over last year.

The two top-rated shows in syndication both declined for the week and were flat for the year. King World’s “Wheel of Fortune” dropped 4 percent for the week to a 7.3, while sister program “Jeopardy!” declined 9 percent to a 6.0. Buena Vista’s “Millionaire” was down 3 percent for the week and 17 percent for the year to a 3.0, with Tribune’s “Family Feud” down 9 percent for the week and 5 percent for the year to a 2.1.

Among the talk strips, genre leader “The Oprah Winfrey Show” from King World bucked the downward trend and grew 4 percent for the week and 2 percent for the year to hit a 5.7.”Oprah” spinoff “Dr. Phil” declined 5 percent for the week but grew 5 percent for the year to hit a 4.2. Buena Vista’s “Live with Regis and Kelly” dropped 8 percent for the week and was flat for the year with a 3.3, while NBC Universal’s “Maury” declined 6 percent for the week and was even with a 3.0.

In the courtroom genre, Paramount’s “Judge Judy” dropped 4 percent for the week to a 4.5, a 7 percent increase from last year. Paramount’s “Judge Joe Brown” was flat for the week with a 3.2, a 6 percent drop from last year. Warner Bros.’ “People’s Court” was down 7 percent for the week and up 8 percent for the year to a 2.6. Twentieth’s “Divorce Court” declined 4 percent for the week to a 2.6, but was up 4 percent for the year.