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CBS Slates Chevy Impala Promotion

Sep 1, 2005  •  Post A Comment

CBS will digitally insert the Chevrolet Impala logo into five of its shows as part of a premiere week promotion, the network said Thursday.

When viewers spot the logo on the air during its shows, they can go to CBS.com to enter a sweepstakes to win a Chevrolet Impala.

One car will be given away each weeknight beginning Sept. 19. CBS said the promotion will be heavily advertised in advance to encourage viewers to tune in to the five CBS shows that will feature the logo. The shows are “How I Met Your Mother,” “NCIS,” “Yes, Dear,” “CSI” and “Threshold.”