NAB Mounts Hurricane Relief Effort

Sep 1, 2005  •  Post A Comment

The National Association of Broadcasters unveiled an industry initiative Thursday to raise at least $100 million to assist victims of Hurricane Katrina.

To kick-start the plan, the association will donate $1 million from its own coffers to the American Red Cross. The rest is expected to be raised through on-air fund-raising initiatives by stations.

The association has designated Sept. 9 as Broadcast Unity Day, asking local stations to devote specific times of the day to telephone banks, on-air telethons and radiothons.

“Broadcasters are a lifeline to communities in times of crisis, and Hurricane Katrina has touched America’s soul like no natural disaster in our history,” said NAB President and CEO Eddie Fritts, in a statement. “NAB is pleased to make a $1 million cash donation to aid victims of this tragedy, and I’m confident that local radio and television stations will exceed our $100 million target.”