‘Wife Swap’ Improves ABC’s Monday

Sep 13, 2005  •  Post A Comment

The second-season premiere of ABC’s “Wife Swap” helped the network improve its pre-football performance, with the family relationship reality series performing better than last season’s time period holder, reality competition series “The Benefactor.”

“Wife Swap” scored a 2.6 rating in the adults 18 to 49 demographic, according to Nielsen Media Research. That was a 13 percent increase over “The Benefactor’s” debut last season (2.3) and a win in the 8 p.m. (ET) time period over its all-repeat competition.

The premiere of “NFL Monday Night Football” was up 4 percent in the demo versus last year (7.9 versus 7.8), giving ABC an easy win for the night in adults 18 to 49 with a 6.3. Fox finished in second place Monday in adults 18 to 49 (3.5) with a repeat of “Prison Break” at 8 p.m. (2.4) and a new episode of the series at 9 p.m. (4.5). The new episode of “Prison” grew 15 percent over its performance last week, making it the highest-rated non-sports series for the night.