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Disney Asks Court to Force FCC Action on Kids TV Rules

Oct 11, 2005  •  Post A Comment

The Walt Disney Co. on Tuesday asked the U.S. Court of Appeals in Washington to force the Federal Communications Commission to act by Nov. 15 on a series of long-pending industry petitions urging the agency to dramatically ease its new children’s TV rules.

In its filing, Disney asked the court to stay the rules pending agency action on the petitions and court review. Viacom has already asked the same court to review the regulations.

The networks are particularly concerned that the new rules will restrict their ability to attract children to their Web sites, where FCC regulations-including prohibitions on selling or pitching by children’s TV program hosts-don’t currently apply.

Said Disney in a statement: “We believe the new kids TV and Web site rules should not become effective until the substantial legal and fairness issues have been addressed by the FCC, by ruling on the pending petitions for reconsideration, and/or by review in court.”