NBC Wins Tuesday Night in Demo

Oct 5, 2005  •  Post A Comment

NBC was the winner Tuesday night in the adults 18 to 49 demographic, with all four of its shows showing week-to-week increases in the demo.

“Law & Order: SVU” was the top-rated program for the night in the demo, scoring a 6.2 rating, according to Nielsen Media Research. That was a 19 percent increase over its premiere performance in adults 18 to 49 the previous week. ABC’s “Boston Legal” was No. 2 in the 10 p.m. (ET) time period, growing 6 percent from its performance the previous week.

On CBS the series premiere of “Close to Home” was last in the time period with a 3.3 in the demo, but the prosecutorial drama improved by 32 percent the network’s year-ago performance in adults 18 to 49 and outpaced last season’s “Judging Amy” younger female demos.

The second-highest show for the night in the demo was NBC’s new 9 p.m. comedy “My Name Is Earl,” which scored a 6.0, an 18 percent increase over the previous week. That was more than enough to beat the first half-hour of ABC’s “Commander in Chief,” (4.6), but in the second half-hour the political drama easily overtook NBC’s “The Office” (5.1 versus 3.9). “Chief” was up 12 percent in the demo over its premiere the previous week.

At 8:30 p.m. the season premiere of ABC’s “Rodney” garnered a 2.8 in its new time period, down 20 percent from the 2004 premiere of “George Lopez.” The big winner in the 8 p.m. hour was CBS, with military drama “NCIS” scoring a 4.4 in adults 18 to 49, a 29 percent increase over its performance the previous week.

The WB’s new horror drama “Supernatural” hit a 2.4 in adults 18 to 49, growing 9 percent from the previous week.

Fox scored a 3.4 in the demo with the New York Yankees-Los Angeles Angels game, coming in fourth for the night among the networks after NBC (4.9), CBS (4.0) and ABC (3.8). The WB scored a 2.5 Tuesday, followed by UPN with a 1.0.