The National Association of Broadcasters announced Thursday it has hired David Rehr as the organization’s president and CEO, as was expected.

Mr. Rehr, who is currently president of the National Beer Wholesalers Association, is scheduled to start at the NAB on Dec. 5. He succeeds Eddie Fritts, who will continue advising the NAB under a consulting contract.

Mr. Rehr, 46, has signed a multiyear agreement with the NAB.